Nashua, NH – December 19, 2011 – Cooltrax Americas, provider of real-time cold chain tracking and monitoring solutions for temperature-sensitive products and mobile assets, today announced the appointment of Shawn Allaway and Larry Nuttall as president and executive director, respectively, along with a new regional office in Nashua, NH.

With the continued demand for operational efficiencies and better cold chain risk management – supply chain failure, bioterrorism, non-compliance, product security, and theft –organizations throughout the supply chain seek more robust solutions for tracking and monitoring products and assets. Cooltrax Americas is uniquely suited to offer solutions that deliver real-time, vital information that is needed across the cold chain to make informed, strategic business decisions about pricing, distribution, and asset utilization.

According to Michael White, CEO Of Cooltrax Australia, parent company to Cooltrax Americas, “We see tremendous growth opportunity in Cooltrax Americas as manufacturers, suppliers and transportation organizations work to improve operational efficiencies, produce fuel savings, and secure better tracking of products and the trucks moving throughout the supply chain. To manage the interest and projected company growth, these new executive appointments reflect the strong leadership and visionary guidance Cooltrax Americas needs as we make significant strides in expanding our market leadership. Together Shawn and Larry bring over four decades of experience driving and leading corporate growth.”

Leadership Team

Together, Shawn Allaway, a proven high tech enterprise veteran, and Larry Nuttall, who has advised nearly 30 companies on business development, operations, and financial services, will work closely on Cooltrax Americas’ corporate strategies and operations, and product development initiatives.

Allaway brings to Cooltrax Americas over two decades of experience driving revenue growth and building sound operational foundations, including support services. As president, Allaway is responsible for expanding Cooltrax Americas’ market share as a leader in cold chain monitoring and tracking technology, as well as the development and execution of product marketing strategies. In addition, he will focus on expanding Cooltrax Americas’ strategic partnerships and reseller channels. Allaway also serves as president of ConverterTechnology, and has held executive and senior management positions at NWN Corporation, Navisite, Navint Consulting, and Surebridge.

“The need for efficient management of the cold chain from farm to fork is paramount to the success of every organization throughout the supply chain,” said Allaway. “Building upon Cooltrax global presence, I am committed to expanding the company’s footprint throughout the Americas, and am confident that our solutions provide the pivotal competitive advantage for companies manufacturing, distributing, transporting, and selling temperature sensitive products and organizations seeking up-to-the-minute tracking of expensive and vital assets used in the supply chain.”

Nuttall joins Cooltrax Americas as executive director responsible for product marketing and customer validation. Leveraging his extensive consulting experience, Nuttall has helped companies evolve quickly, experience rapid sales growth and turn profitable through venture capital, angel investments, or organic growth through reinvestment of profits. Nuttall serves as the Chairman of the Board of Directors for ConverterTechnology, and is co-founder of the technology software venture, Newforma, where he served on the executive management team as a vice president. Additional experience includes serving as vice president, U.S. sales, for Microsoft Business Solutions.

Nuttall notes, “The ability to track products easily and readily as they move through the cold chain, and to monitor the performance and location of the assets transporting the products is key to improving operational efficiency. It is my understanding of this strategic use of information that will allow me to guide the product marketing and customer validation efforts for Cooltrax Americas.”

Unparalleled Operational Efficiency from the Only Real-Time Monitoring System

Cooltrax offers the industry’s first real-time, 24/7 end-to-end solution set that monitors and tracks perishable products and assets throughout the cold chain. Active RF technology is combined with a single web-based interface to track, capture and automatically report product temperatures and locations in real-time – whether from inside a reefer, a distribution center or a refrigerated retail cabinet.

Realizing the rapidly gained benefits offered by the Cooltrax solution, fleets (private and branded), warehouse and distribution centers, are driving the company’s rapid growth. These customers often realize measurable benefits in operational efficiency – cost and waste reductions, greater transparency for asset management and utilization, regulatory compliance and product safety, improved shelf life, and real-time response – in as little as days after implementation.