Cheney Brothers Completes Cooltrax Fresh inTransit Implementation to Deliver Critical, Real-Time Visibility into its Cold Chain

October 24, 2019 – Atlanta, GA – Cooltrax, a global leader in cold chain visibility and food safety solutions, today announced that leading broadline foodservice distributor Cheney Brothers has completed the implementation of their Cooltrax Fresh inTransitwireless temperature monitoring and management solution for its fleet. The Cooltrax Fresh inTransit solution delivers improved visibility and real-time data as to the handling of temperature-controlled products.

“Cooltrax Fresh inTransit far exceeded the market standards for data during the pilot program,” said Mike Sharpe, President, Cooltrax North America. “We also worked closely with Cheney Brothers to implement critical product-level temperature monitoring that, ultimately, changes the game. That’s what our customers expect – software partnerships that deliver potential for increased profitability and increased productivity to directly impact their bottom line.”

The Cooltrax Fresh InTransit solution allows independent temperature and product level monitoring in addition to the reefer trailer data. Trailer doors are opened and closed frequently, requiring close monitoring of food temperatures. If this temperature variation causes the product to be spoiled, the whole delivery can be rejected.

Through its exclusive Cooltrax Business Intelligence dashboard, distributors like Cheney Brothers can monitor product-level temperatures within custom pre-defined ranges; have direct visibility into the speed and location of product movement; know the timing and duration of door-opening activity; and more.

“We’re able to look at route inefficiencies in real time, maximize the capacity of our trailers and deliver our customers a better service,” said Keith Sanders, senior warehouse management system manager, Cheney Brothers. “Our customers depend on us to be reliable and consistent in the products we deliver now more than ever. Through our partnership with Cooltrax, we exceed these expectations every single day.”


Cheney Brothers, a leading broadline foodservice distributor, is headquartered in West Palm Beach, Florida, and has been a family owned and operated business since 1925.

The business has grown to world-wide distribution with over 1.5-million-square feet of distribution space. As one of the fastest growing broadline distributors in the U.S., the foodservice distributor offers inventory from more than 15,000 suppliers. For additional information, please visit


For more than 10 years, Cooltrax has helped companies across the globe operate their businesses more efficiently, with a suite of temperature monitoring solutions that provide unparalleled visibility and control of their entire cold chain while providing warehouse and fleet managers the analytics and real-time data to manage all their cold storage locations and reefer units with confidence resulting in improved ROI. Cooltrax enables transportation, logistics, wholesale, and retail companies to become more valuable to their customers by providing visibility and actionable supply chain insights through its real-time industrial IoT platform and family of wireless environmental sensors to cover trailers, storage, in- store and at product level. For more information, click here to contact us.