Cooltrax Chosen to Monitor Food Safety at Large Food Industry Conference

Roswell, Georgia, May 30, 2018 – Cold chain solutions company Cooltrax has been tasked with the responsibility of monitoring the food safety temperature of all food brought in for the International Dairy Deli and Bakery Association (IDDBA) conference with its groundbreaking wireless Fresh InTransit™ and Fresh InStore™ temperature monitoring solutions. Cooltrax also will exhibit at IDDBA (Booth No. 5838).

For the last 6 years, IDDBA has trusted Cooltrax to monitor the refrigeration in compliance with strict U.S Food and Drug Administration (FDA) Food Safety Modernization Act (FSMA) standards for all the food transported to the conference by truck, stored in their refrigerated trailers and served to thousands of show attendees and exhibitors. 2018 attendee registration has reached 10,000 and there are 800 exhibiting companies, including many large food distribution companies such as California Milk, Perdue and more.
This year, the IDDBA conference is being held in New Orleans, Louisiana June 8 – 12, making the importance of proper food refrigeration crucial due to high heat and humidity of the local area. According to the National Oceanic and Atmospheric Administration (NOAA) the average temperature of New Orleans in June is a high of 91° and a low of 74°, putting added stress on the refrigeration systems of food storage trailers. Many of these food trailers are brought in weeks before the conference and the food remains inside until used.

IDDBA is relying on the Fresh InTransit and Fresh InStore temperature monitoring systems provided by Cooltrax to ensure the safety of all attendees who will be consuming the food and to greatly reduce spoiled food waste. “We are honored to be chosen again this year to utilize our temperature monitoring technology to ensure the highest level of food safety, integrity and compliance – adding to the enjoyment of nearly 11,000 attendees and exhibitors of IDDBA including our own team members,” said Mike Sharpe, president, Cooltrax Americas.

Cooltrax’s Fresh technology and web-based real-time alerting and monitoring have major advantages that have contributed to IDDBA’s decision to use them again in 2018. The Cooltrax Fresh InTransit solution allows independent temperature and product level monitoring in addition to the reefer trailer data. Trailer doors are opened and closed frequently, requiring close monitoring of food temperatures. If this temperature variation causes the product to be spoiled, the whole delivery can be rejected. The Fresh InStore solution automatically monitors the temperature in real time of each store room. Temperature information is then monitored and any deviations from specification can be acted upon, mitigating waste and saving thousands spent on conference food product.

About Cooltrax

For over a decade, Cooltrax has been a leader in temperature control monitoring and reporting to customers across the United States and internationally. They offer a full suite of temperature monitoring solutions that cover the entire cold chain, including leading-edge technology to capture, monitor and report real-time temperatures for transportation, warehousing and storage, in-store and in-transit.